Brand guidelines · v0.1 · Sep 2026
smo.co.in brand
The identity system for smo.co.in — logo, colour, type and stationery, and how to use them together.
About the name. Phonetically similar to '' (smooth), implies ease and seamlessness.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#24507ARGB 36, 80, 122#163553RGB 22, 53, 83#E2A534RGB 226, 165, 52#16202BRGB 22, 32, 43#EEF1F4RGB 238, 241, 244Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxSmooth Solutions for a Modern WorldH2 · 36pxSmooth Solutions for a Modern WorldH3 · 24pxSmooth Solutions for a Modern WorldBody · 17pxSmooth Solutions for a Modern WorldCaption · 13pxSmooth Solutions for a Modern WorldLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@smo.co.in
www.smo.co.in
Founding Team
smo.co.in
hello@smo.co.in · www.smo.co.in
www.smo.co.in
Explorations
Alternative wordmark directions considered for smo.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.